The Instagram mobile application is now more popular than ever, behind Pinterest it is the fasting growing social network; now topping 80 million worldwide users. Not bad considering it’s designed to be a mobile only service.
In order to build large numbers of followers through Instagram, there are some tested and tried techniques that you can use. Unfortunately, as with all things in life – the best route is also the longest route.
Upload better photographs (Simple!)
At first, your only consideration should be the creation of attractive photos. The reason for this is that people have the tendency of following accounts that only present the most relevant and beautiful snaps. This makes sense and is often lost on marketers who are looking to crack a new social field. Customers don’t care if you are Nike or Adidas or even Facebook or their favourite football team – they are on Instagram to see photos that they enjoy looking at.
For this reason, you need to come up with a good plan every time you are taking a photo.
Refrain from taking meaningless or trite photos, which many people see every day. According to Nick Bilton who works for the New York Times, (his Instagram account has more than fifty thousand followers)
“people are more likely to follow you for quality over quantity – yes you could take a fancy picture of your starbucks cup but if I don’t know who you are and your photo is generic, I won’t be following you. The first rule of instagram is – think quality”
Publishing excellent and average photos at the same time is not good because the mediocre photos can act as a turn off to your visitors – a user on Instagram is 40% more likely to unfollow you than on twitter as there is less social engagement.
Additionally if you have a large number of attractive photos, it’s advisable to post them in moderation. This is to keep the interest of people following your Instagram account high and they will continue checking your photos regularly. Think of it like you are telling a great story to your children – you don’t give the story away in the synopsis – you develop the story over time and keep their intrigue.