Saturday, September 8, 2012

More Panda and Penguin Updates Expected from Google

It's the high time for all the online business owners to fasten their seat belts and make some necessary improvements in their websites, as Google is planning to give them more jolts with its Panda and Penguin updates. Although recently Google has made updates in the Panda algorithm in the month of July 2012 to trace pages with the low quality web content. This update was minor in nature and no one in the online world noticed it. According to Google head Matt Cutts, ''These updates are majorly aimed at penalizing all the web sites which try to spam the search and try to take a credit for the information which is  completely copied and lacks credibility. In the SES  San Francisco conference on 15th August 2012, he further explained that the Penguin algorithm is still making adjustments and it will not allow sites to get rewarded for the spam as it used to happen in the previous years''. With the help of these updates, all the link exchange as well as linking tricks have now been caught by the the search engine and the sites which have been making  attempts to over optimize the sites will be recognized and punished by the spam fighting team.

Panda 3.91 Upgrade Launched on 19th August 2012

So carrying the beacon further, Google after the recent update of July 2012, again doled out the Panda 3.91 update on 19th August 2012 which was indeed minor in nature and made search engine more smarter than ever. Furthermore, it is also the well agreed truth that every update produce changes in the search results and as the result of these updates, some websites publishers either run in huge losses due to the low content quality or else they are rewarded for maintaining good quality content on the websites. The websites with good quality content are positioned further at high ranks and they get complete credit for spinning fresh content on the websites. The 3.0 Panda updates which were carried in the month of April 2011 was more like the Earth quakes and its after shocks were more drastic which caused large business losses to the online businesses.
Now after the recent update of August 2012, it is rumored that Google may come with Panda 4.0. This update is going to be major in many ways. The content publishing, SEO and SEM  norms are going to get more stringent. This update will be the master of all updates and all the guidelines pertinent to internet marketing will be re-defined again.

Penguin Updates and Its After Effects



Now after the recent update of August 2012, it is rumored that Google may come with Panda 4.0. This update is going to be major in many ways. The content publishing, SEO and SEM  norms are going to get more stringent. This update will be the master of all updates and all the guidelines pertinent to internet marketing will be re-defined again.

Penguin Updates and Its After Effects

Ranging from HTML to the custom .net development service providers, all were greatly shocked by changes implemented by the Penguin updates. In this  context Cutts commented that as “Penguin algorithm is entirely new, so it requires major adjustments and in the coming days, he would not be surprised to see more jolting for people, until its signals stabilizes over the passage of time”. The Penguin update done in the month of last May 2011 had a minor impact on the search engine results. But as the engineers at Google are incorporating additional signals, the upcoming Penguin update will occur after a long wait and its impact will be larger. But at the same time it quite sure that like Panda, the algorithm of Penguin will also be stabilized soon  and the yearly updates will be exuded to monthly updates which is going to have less  impact on the search engine results. So far Google has announced only one major update namely Penguin 1.1 and in the future, it may launch Penguin 2.0 update as well. Hence for the mean time, you may have to keep your fingers crossed and wait for the new announcements.

Author Bio

Amy patrix is a consultant with website development company Xicom Techmologies (xicom technologies). This is a custom .net development company offers facility to hire .net developers at affordable cost.

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